Living in the world where social media is part of our lives, information became easily accessible, sharing became easier and taking action with just a hitting the ‘like’, ‘share’, ‘retweet’ button helps spread information that are for social good.
I’ve received an email from Logan Harper, the creator of Social Media For Social Good infographic and I find it’s a worthy piece of complied info to share it out especially with you guys who are involve in charity and community projects. I myself had been involve with a number of charity projects and I do find social media a great tool in promoting the event / cause by building up awareness and reaching out. As we don’t have a huge promotion budget for the project so when it’s a free tool with the most amount of people involve why don’t you use it right?
PS: Have you heard about Do Something Good, where I’ve introduced the platform during their launch here. Do Something Good is a platform where they recruit and gather volunteers and blasting charity projects to seek for volunteers to help out so you as an individual can search for projects to help out or as an organisations of NGO or Clubs & Societies you can share your projects out and interested volunteers would contact you to participate. Go check it out at www.beta.dosomething.gd.
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Social media—through which users create online communities to share information, ideas, personal messages, and other content—is a powerful and accessible tool. With free online tools such as Facebook, Twitter, and Google+, governments, nonprofits, corporations, and individuals all have the ability to communicate their messages and participate in conversations with a global audience.
Social media allows nonprofits and groups promoting social causes, even those with limited budgets, the opportunity to magnify their voices. In our hyper-connected world, individuals have the tools to effect change, raise millions of dollars, find volunteers, and make a global impact. In our new infographic, Social Media for Social Good, we profile several successful grassroots and nonprofit campaigns, explain tactics that increase the impact of a message, and explore emerging trends in charitable giving and volunteering. Highlights include:
Making a Global Impact
- The day following the Haiti earthquake of 2010, CNN’s user-generated iReport had 1.4 million page views.
- Twestival, a global offline event supporting various nonprofits, raised $1.75 million in 45 countries.
- One in five adults in the U.S. has donated to a nonprofit online.
- TweetDrive 2011 harnessed the power of Twitter to organize 38 in-person events in which people donated more than 4,200 toys.
To learn more about the who, how, and why of Social Media for Social Good, take a look below at MPA@UNC infographic by Logan Harper.